Most ESP’s offer a good amount of statistics. But does that suffice to measure the whole impact of your campaign? It provides some data, like opens and clicks. But wouldn’t you rather have an end-to-end solution covering all data in one place: emails, websites, social media, etc.
It’s time to take your stats to the next level and fill in the blanks of your reporting. Okay, there are other options next to what Google offers — such as Litmus or Email On Acid — but this is the most complete way to bridge the gap between email and website.
New options and opportunities will just present themselves in the near future …