We are sure you will agree: the best content marketing strategy is to address issues that your contacts care about. However, sometimes one subject can be looked at from very different angles.
Defining accurate buyer personas takes quite some time and effort. But it is crucial to developing a solid long-term digital marketing strategy. Buyer personas are an absolute must-have if you want to generate better qualified leads. Once you’ve successfully handled this first stage of your strategic plan, you’re ready for the next stages: determining your buyer journey and creating specific content to guide your buyer personas through it. Read all about it in our next tipmail.
In the mean time, you can already download our free and easy-to-use template to create customised buyers personas for your business.