Looking for a good way to improve your email marketing campaigns? Or having a hard time deciding which CTA, copy, subject line or image would work best for your email campaign? A/B or Multivariate testing is an excellent way to help you make that decision. You use actual client feedback to decide what works best or what doesn’t.
The key to a successful campaign, is to know what works (and what doesn’t). A good way to discover that, is by performing a series of tests. Make your email or changes in your email measurable, set a goal and continue improving to achieve an email that suits your audience best.