As you know, we at RAAK like making a bold statement now and then. We've claimed that email timing is done wrong, or said we're not huge fans of benchmarks . And just recently we dropped another bomb during a meeting by stating that, quote: ‘the value of an email address is close to zero'. Bada-boom!
Growing a database is not that hard. But if you want to get the most out of list growth, make sure you maximize your data, metrics and analytics.