We marketers like to postpone it as long as possible, but there’s no escaping it: the big data checkup. As email marketing becomes more data-driven by the day, it’s important to watch over the quality and quantity of your data. Keeping your database clean, cleared of duplicates and incorrect or out-of-date info, is crucial for a good email marketing strategy. High time to weed out that bad data and increase the potential of your email marketing database.
Data is power. Doing a regular checkup on your data will give you a better view on your contacts. Keep working on the 4 checkup points above and see yourself gain superpowers as an email marketer. A full data checkup at least once a year is your best practice to keep your email marketing database sharp and up to date.