There’s a thin line between persuasion and manipulation. And your subscribers are clever enough to tell the difference. That’s why it’s better to focus on respecting your subscribers choice, instead of trying to manipulate them. Bearing this in mind, here are six email tactics that have no place in a contemporary, subscriber-centric email marketing strategy.
Some of the above tactics may seem tempting to get more subscribes or to expand your contact list. But rest assured: in the end you’ll find you’ll get better response and higher loyalty from contacts who feel they’re treated with respect by your brand.
In the meantime read up on the RAAK Whitepapers. They'll help you reach your email marketing goals by means of hands-on tips.