To measure is to know, why using Google Analytics should be a no-brainer for your company
Google Analytics is one of the most important tools on a marketer's tool belt. A digital marketing team without a proper Google Analytics set-up is like a ship without a captain. You're just throwing stuff at the customer and hope that, eventually, something will stick. That's where the data from your Analytics software comes in. It'll give you plenty of valuable insights that can help you fine-tune your (online) strategy.
Data is power
With a Google Analytics tool, you possess a whole lot of data on the behaviour of your customers or website visitors. You can make decisions concerning your online communications based on this data, but you can also see if your current strategy is working as is, or if it requires a few adjustments. But that's not all! The data will also tell you whether or not those adjustments had a positive or negative effect on the results. Did the bounce rate of your website or a specific page go down after you made a change? Then you can conclude that the experiment was a success.Data is growth
The data from your website will allow you to easily identify trends and new possibilities. But that's not all the data that you have at your fingertips. Even offline data, such as the data from your tills, can be hooked up to your Google Analytics account. This information will not only help you increase your sales, but it'll also help you distribute your marketing budget properly. Aside from this feature, you'll be able to easily compare this data to the previous periods to see whether or not you're doing a good job. Getting to know your customers has never been this easy.
Data gives you plenty of opportunities to help you grow your business. The more you trust your data and adjust your strategy accordingly, the better. If you keep that in mind, your company's website will be a success in no time.
More data is more knowledge
That way, you can track the exact movements of your visitors, from where they click to where they hover their mouse. This information allows you to see where your website's UX or UI design hits the mark, or where it misses completely. While Google Analytics can give you a general idea of where your problem is located, Hotjar will help you zoom in and identify the exact page element that's causing you trouble.
Data combined with AI
Conclusion
Google Analytics is a fantastic tool that is invaluable for every company. It gives you access to a breadth of information that you can use to further optimise and improve your website. Thanks to the data, you can stop guessing and start acting with confidence. When you combine the power of that data with AI, nothing will be able to keep your numbers down. Remember: Data is power, data is growth and data is knowledge.