Google Analytics is one of the most important tools on a marketer's tool belt. A digital marketing team without a proper Google Analytics set-up is like a ship without a captain. You're just throwing stuff at the customer and hope that, eventually, something will stick. That's where the data from your Analytics software comes in. It'll give you plenty of valuable insights that can help you fine-tune your (online) strategy.
Google Analytics is a fantastic tool that is invaluable for every company. It gives you access to a breadth of information that you can use to further optimise and improve your website. Thanks to the data, you can stop guessing and start acting with confidence. When you combine the power of that data with AI, nothing will be able to keep your numbers down. Remember: Data is power, data is growth and data is knowledge.