“Use social media to get new subscribers”. It's possibly not the first time you have come across that tip. In fact, most of us will probably have promoted their subscribe page via a Twitter post, implemented a form on Facebook or posted a subscribe link on LinkedIn. But let's face it, when we look at the percentage of new subscribers, social media tend to account for only a fraction of all traffic. One year ago however, Twitter launched something that makes it easier to subscribe via social media: Twitter lead generation cards.
Though around for over a year now, this sign-up tool has not yet been adopted as widely as it might. So if you are looking for a new way to get more subscribers from Twitter, you couldn't go wrong with Twitter lead generation cards.