Whether you’re a player or a hater, there’s no escaping all the fuss about Nintendo’s latest game craze, Pokémon Go. Everyone is talking about it and nearly everyone is swiping Pokéballs to virtual Pokémons. But what’s the hype all about? And what can email marketers learn from trends like this?
Pokémon lost its appeal at the end of the nineties. Until it successfully resurrected into Pokémon Go, using the latest technology. Make sure your email campaigns are on the same level: reuse your best practices from the past and optimize them with today’s hottest digital features.