Well, maybe they are, you just don’t know it... yet. Email marketing is a process which, in its still very brief history, has overcome many obstacles. But what hasn’t changed over the years, is the advertiser’s primary goal: getting the email opened and read.
Blocked images remains one of the largest challenges we face as email marketers. But that doesn’t mean you can’t still be creative, convincing and, most importantly, stand out. Test your emails both with ‘images-on’ and ‘images-off’ mode. And remember to always put the most important information right up front. It will pay off.