One way or another, every contemporary marketer should be using marketing automation by now. It has become indispensable to make your marketing efforts more efficient. Marketing automation software helps you automate recurring marketing interactions, so that you no longer need to waste time on them: email workflows, blog management, social media publishing or building your contact database, to name a few.
Recognise some of the situations above? Keep the remedies in mind and determine which aspects would benefit the most from an investment in marketing automation. No need to go for the full monty all at once.
A step by step approach will often prove the most effective, giving you the opportunity to adapt and finetune automation processes at every stage.
Sset up some excellent buyer personas for your company. Download our free and easy-to-use template and customise it with your own information in a few simple steps.