A growing database is a key factor in getting more ROI from your email marketing. It lets you build reach and it increases the return on A/B tests or multivariate tests. But often marketers struggle to build a database, even though they have the basics installed, like a newsletter sign-up. But do you want to really excel in the growth of your email database? Then it's best to integrate data mining into your strategy, and even make it a core component in your digital marketing strategy.
Define the components of your digital marketing strategy, and integrate a solution that helps you consistently mine data. Set your own targets on the amount of new data you would like to build, so you have an actionable KPI to work with.