Lots of marketers who are exploring the world of inbound marketing are coming across the term ‘buyer personas’ in the process. Here’s a quick introduction that will help you start to fully understand their added value for your marketing and content strategy. .
Researched in the right way, buyer personas can help organizations to truly understand buyer needs and behaviours. Such valuable insights, used in the right way, will enable you to increase traffic and sales for your business. What are you waiting for?