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Your choice: our most-read tipmails of 2018!

It’s become a tradition. At the beginning of a new year, we look back on the tipmails that have been read the most by our subscribers. Missed one or want to refresh your memory? Dig into these inspirational reads on marketing automation, inbound marketing and email marketing. No better way to set off marketing year 2019 on the right foot. Enjoy the reading!

5. Four simple opt-in strategies to grow your email marketing database
With GDPR in full swing, it’s important that you gather opt-ins for your email communication in a correct and efficient way. These 4 simple yet highly effective opt-in strategies will do the trick.


4. How to keep your email marketing GDPR-proof
The new GDPR (short for General Data Protection Regulation) addresses new obligations concerning consent, data disclosure, breach notifications and data protection officers (DPO). The new regulations come with significant penalties for those who don’t comply. So let’s look into the changes and make sure your company
is GDPR-proof.


3.  Customer journey in 5 steps: from brand awareness to brand advocacy
The buyer journey is the active process which leads a potential buyer to an actual purchase. This online scenario runs through 5 different stages. The best way to do that, is to provide your contacts with relevant content at exactly the right time and place.


2. How much does an email marketing campaign cost?
Probably one of the most frequently asked questions we get as an agency. And answering it is just as hard as putting a fixed price tag on the ‘simple’ question ‘What is the cost of marketing?’ The first thing you need to ask yourself is: what do you want your email agency to do?


1. How to write a one-line strategy using the GET-TO-BY principle
The GET-TO-BY principle makes you reflect on why you are using email marketing. Every word should be followed by a short and well-thought sentence. And when you blend the three words together, you will have your one-line strategy. Let's see how it works…

Conclusion

Conclusion: our #1 new year’s resolution — and one we promise to keep, cross our hearts! — is to keep delivering our tips & tricks on marketing automation, inbound marketing and email marketing straight to your mailbox. So stay tuned and if you haven’t already done so, be sure to grab your free copy of our 2019 content planner!

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